Make all the things

Big Tech and startups, from the inside. Highly relevant for software engineers and managers, useful for those working in tech.

The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.

Below the Surface uncovers the hidden lessons in everyday life, inviting deep thinkers into a more intentional, reflective way of seeing the world.

Learn how to make your engineering team ship faster and better. Read weekly by 170,000+ engineers and managers

Just some rando who writes, codes, cooks and travels

Exploring what you don't see

Sharing the journey from Software Engineering Employee to Entrepreneur. Hard-earned lessons to Motivate you. And some Memes for the laughs.

Lessons, tips, and examples to grow a consistent newsletter habit